sourced from www.pentagram.com
Although Digital designers work mainly on computers, the style looks handmade. This poster uses a hand-drawn font and a layered print with deliberate off registration. The text is drawn every which way adding to the chaotic layered look. The colour scheme and the layout breaks all the rules of the previous design styles like Swiss and Contemporary. However you can see that there is symmetry and balance in the main elements. This influential designer has made many posters for the New York Theater and her aim is to push the boundaries associated with classic art and theater.
sourced from www.cfinch3.blogspot.com
This poster is reminiscent of 1950s Kitsch design, with its comic book dots, flat blocks of colour and typed text applied over the main image. It also has a feel of urban graffiti about it, which is part of the rebellious surf/skate subculture drawn on for Digital design. Once again this poster looks as though it has been made by hand in someone's garage, rather than using all the computer design graphics available. This deliberately chaotic look is expressive and approachable to people involved in the music and art communities.
I like some Digital design, especially when it draws on historical influences. It looks cool and edgy without appearing to try too hard. I think its great that even with all the technology available, designers still strive for a handmade element in their work, often with unpredictable results.
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