Monday, June 6, 2011

Contemporary 1975-present

"Your body is a battleground" poster by Barbara Kruger, created in 1989.
sourced from www.tfaoi.com

This poster is one of a series in the same vein, and is set out in a grid similar to Swiss and Bauhaus principles. The use of a sanserif italicised font and red, black and white colour scheme is also reminiscent of Constructivist design. Contemporary design like this one, draws on this history to create simple, concise work with a streamlined look.  The use of Photoshop in this work, especially the postive/negative image, is also typical.





"Jelly" GK100 watch made in 1983 by Swatch.
sourced from www.schmid-muller.com

This watch has all the hallmarks of Contemporary design. The transparency of the product allows us to see the mechanism inside it, and the absence of colour looks modern and clean. The design purely functional, this creating style in itself. Contemporary design with its use of industrial finishes, has made objects such as this watch into cult status items.

I don't like this style of design as much as others, because it can be clinical and cold if it doesn't have some quirkiness. However its simple classic style is useful for many graphic design tasks.

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